Monday, July 15, 2013


Ken + Julia Yonetani_Tree of Life_2013_notebook cover, burnt ashes of notebook, vegetable gum

Project Plain is an artistic project based on the plain brown notebook. Independent curator Dr. Guy Morag Tzepelewitz invited internationally acclaimed artists from around the world to create a work incorporating the plain brown notebook, challenging the artists to transform the notebook using any medium or technique of their choice.

"This project tries to capture the magic of a simpler, less commercial era, to check the connection of that magical era to our current reality and trends, celebrate the countless unique artistic perspectives and show that you can create an interesting work of art from the plainest and cheapest of materials."

Artistic duo Ken + Julia Yonetani have created the work, Tree of Life, in which they burnt the notebook and used the ashes to form a circle.

"The Tree of Life was once a living tree, then became a notebook, was burnt, its ashes used to form a circle, and then it was given its name. The circle is the embodiment of the cycle of life and death of the tree, and the idea that all living things are somehow related as a part of the energy of the universe." - Artist Statement

Project Plain is showing at the Biet Ha'ir Urban Culture Museum in Tel Aviv, Israel from 9 July - 9 November 2013.

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